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 Dr Souad Slyman

Souad is a highly-experienced senior business computing scholar who leverages educational technology to enhance teaching and learning. Her research focuses on AI in education, marketing simulation games, machine learning for marketers, and marketing analytics. Souad is the founder and author of Acumenous Games-Based Learning, i.e., Acumenous vs. Inquisitional Theory. She writes about Learning Sciences: Mathematical and Statistical Learning, AI in Education, Business Simulation Games, Leadership, Management and Social Change.

Trees with a pond.

   RESEARCH INTERESTS

Marketing Analytics,

Simulation Games,

AI in Education,
Online Consumer Behaviour/Experience.

Digital Marketing, Emotional Marketing B2B, B2C
Mixed Methods for Business Research.
Machine learning, deep learning.
Employment/ Graduate Employment.

A beehive.

TEACHING 

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  • Data and Analytics for Marketers, MSc Postgraduates

  • Applied Research and Consultancy, MBA Postgraduates

  • Strategic Marketing, MSc Postgraduates​

  • Digital Marketing Practice, MSc Postgraduates

  • Social Media and Influences, MSc Postgraduates

  • Digital Marketing, 2nd year Undergraduates

  • Business Research Methods, 3rd year Undergraduates

  • Business Data Analysis, 1st year Undergraduates

  • Project Management, 2nd year Undergraduates

  • Basic Web Design, 1st year Undergraduates

  • Business Research Methods, 2nd year Undergraduates

  • Applied Statistics, 3rd year Undergraduates

  • Business Organisation in Global context, 1st Year Undergraduates

  • Business Data Analysing Information, 1st year Undergraduates

  • Principles of Geopolitics, 1st year Undergraduates

  • Computing Creative Environment, 1st year Undergraduates

Nature.
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